gender bias in advertising

The Observatory on the Societal Responsibility of Companies was produced in June last a report on the place of fathers in advertising. Once is not custom, therefore, it is the place of men that is analyzed. The sociologist Eric Macé has participated in the survey.

It appears that the representation of fathers in advertisements it is still affected by gender stereotypes : fathers dominate the world with their big car and do not know how to cook. Advertising there are also numerous stereotypes about the parenting male : fathers incompetent, for whom the task of domestic and family are of an exceptional nature… The report is worth the trip and the look…advertisements to support

Has refer to the guide published by the ORSE promoting the parenting of male employees : business initiatives, european initiatives…

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